Alejandro Zaera

According to The Times, FOA are “the coolest architects in the world”. FOA describe themselves as a studio driven by precision, thoroughness and the capacity to respond to any situation, giving it unique visual expression in terms of shape. Preciser expressions than those already around us. As Zaera claims,

“It’s not a matter of inventing a new reality, but of carefully looking at what surrounds us, without preconceptions or aesthetic or ideological burdens”.

And no finer example of such expression than PAD, a project on an unusual scale for an architect, a product to a certain extent qualitatively generic, but which possesses a specific idiosyncrasy, which communicates a concept of proximity, of connection between the human body and furniture. It is an attempt at taking ergonomics not just as a technical quality, but as a form of sensitivity.